Marketing and advertising expenses make up a huge part of most fast food companies' marketing budgets. But things don't always go as planned. Sometimes even the best-laid marketing plans go wrong. Here's a few of our favorite fast food marketing flubs. Creeping out the customers is rarely a marketer's intention when rolling out a new campaign.But that's just what happened when Burger King tried turning its mascot into the next Ronald McDonald. In 2003, the fast food giant unveiled a characterized Burger King, complete with a giant plastic crown-topped head, that diners immediately deemed peculiar and unnerving. The commercials, which featured the silent King peeping in windows and walking unwelcomed into homes, only amped up the disturbing factor. After six quarters of declining sales and a failure to close the gap on its main competitor, McDonald's, the fast food chain eventually sent the King packing in 2011. … [Read more...] about 5 Funny Fast Food Marketing Flubs
Our Small Business Snapshot series features photos that represent, in just one image, what the small businesses we feature are all about. Vincent Kitirattragarn, founder and CEO of Dang Foods, explains how this image represents his business.Dang Foods imports and markets better-for-you snacks inspired by the heritage cuisine of Southeast Asia. I launched the company in 2012 after my mother gave me a recipe for Miang Kum, a Northern Thai dish that requires toasted coconut. At the time, I was cooking experimental dishes for the San Francisco Underground Farmer's Market. Once I made the dish, my roommates swarmed into the kitchen, drawn by the smell of the toasted coconuts. Noting their interest in it as a snack, I called my family in Thailand to find more because it tasted so dang good!This photo shows my brother Andrew and me on one of our sourcing trips to Thailand. It encompasses our journey as a family-run company, built on the backs of coconut as a vital ingredient.Our biggest … [Read more...] about Small Business Snapshot: Dang Foods
As 3D printing steadily gains mainstream popularity, it's not hard to imagine a time in the near future when people come home from work and sit down to a freshly printed meal. While the concept may seem a bit abstract (and maybe a little unappetizing) at the moment, this type of technology is already being used in a number of 3D-printed food operations. Here are five entrepreneurs who create incredible edibles using computer software and some great design concepts. Known as the "Digital Cook" on Tumblr, Luis Rodriguez's self-proclaimed "humble goal" is merging food and 3D printing. He designed and created a peristaltic extruder (a pump that allows for precise, measured extrusion of various materials) for his 3D printer that he calls Plyump. On his blog, Rodriguez offers an explanation for his invention: "I wanted to print things with chocolate. I started looking around for existing options, and thought that none of them fit … [Read more...] about 5 Entrepreneurs Making 3D Printed Food
In the coastal town of Belmar, N.J., 10th Ave. Burrito Company has made quite a name for itself serving up fresh Mexi-Cali food. Owner Brian Katz and his unique culinary creations have also caught the eye of quite a few others, most notably Guy Fieri of the Food Network. As a result, 10th Ave. Burrito Company and their made-from-scratch dishes were featured on the popular Food Network show "Diners, Drive-Ins and Dives." BusinessNewsDaily spoke with Brian Katz about how he started his restaurant, what an appearance on the Food Network did for business and what he learned from celebrity chef Fieri. BusinessNewsDaily: Why did you start your business? What opportunity did you see that you thought you could take advantage of? Brian Katz: We started nine years ago. I saw that no one was doing anything like this in the area. A lot of people around here have misconception of what Mexican food is like and I wanted to bring them real flavors with fresh ingredients. BND: How has the experience of … [Read more...] about Burrito Joint Wows Guy Fieri, Food Network and Customers with Unique Dishes
"Street food" has been around for a long time, but these days, tiny food carts, stands and trucks are more popular — and more gourmet — than ever. The culinary entrepreneurs who run them know you don't need a huge sit-down restaurant to give customers a delicious dining experience. These 10 food trucks from around the country are serving up so much more than just mobile meals — aspiring business owners can learn a lot from their creativity and innovation, too.Bacon can do more than just top off breakfast platters and sandwiches, and that's exactly what San Francisco-based food truck Bacon Bacon is out to prove. The truck offers a dozen different bacon-centered dishes and several sides, including a bacon bouquet. There are even some interesting dessert options: candied bacon chocolate chip cookies, and chocolate-covered bacon. In fact, the only thing on Bacon Bacon's menu that doesn't include bacon is their french fries — and even … [Read more...] about 10 Unique Food Trucks Serving Up Business Inspiration
I was born in Seoul, South Korea, and moved to the United States when I was 12 years old. From day one, I had to fight through an uphill battle of learning English, social status, racism, communication barrier and overcoming my own insecurities. I felt like I was at the mercy of my circumstances and up against the odds at all times. I've always had the fuel inside of me to run my own business, but it was suppressed by those insecurities I developed at a very young age. I knew I had more to offer for myself, but I was too scared to take action. This continued throughout my teenage years and early 20s, until I forced myself to be more vocal and go after my passions, even though I was completely out of my comfort zone. After running the shop for three years, I closed the business when I came to the realization that working every day wasn't enough. At the end of the day, I was acting as an employee. Without the passion or a vision for the business, I wasn't in … [Read more...] about Finding My Entrepreneurial Fuel: How I Started a Food Truck Chain
With a view to reduce crop wastage of Rs.50,000 crore per year and increase share of processed food in the country to 20% from the present 6%, the government is setting up 30 food parks in next 5 years with a public-private partnership. These parks could also be given SEZ and other fiscal benefits to reduce production cost and increasing competitiveness.The food processing industry in India will require investments of Rs.1 lakh crore, of which government will contribute 10% and rest by private sector. These food parks will be spread over 10 to 100 hectares. Minimum size of 10 hectares shall enable smaller food processing units to start operation within the SEZ.Considering the high risks involved in the food processing sector, the government will provide a subsidy of Rs 50 crore per park to private investors. These food parks will provide direct employment to 28 lakh people, and will have cold warehousing, grading centers and research laboratories.The World Bank is giving priority to … [Read more...] about After IT Parks, Food Parks in India Attract Investment
Aditya Birla’s retail store ‘More’ opened recently has drawn the flak of traditional Jain and Marwari over these stores selling meat items and putting commercial interests above religion.Birlas are considered to be vegetarian and religious but business does not work like this as the retailer has to bear in mind the demands of the market and cater to different segments.Since the retail outlets are opened mostly in cosmopolitan cities, where there is a varied population belonging to different religion and caste, it is not in commercial interest of the companies to simply ignore them by not stocking meat items.Though the approach may change in different states, as states like Punjab, West Bengal, Kerala have majority population eating non-veg food while people Gujarat, Rajasthan are typically vegetarians.In the past, chains like Pizza Hut and Mark Pi have customised their offerings by opening 100% veg outlets in Ahmedabad. Also, Reliance Retail is conceiving a separate … [Read more...] about Retail stores stocking non-veg food, a non-issue
You may be adding just a single cube of sugar in your cup of tea or coffee but do you know how may extra sugar cubes are you eating ever day through other foods & drinks? Check out Sugar Stacks – it’s an interesting site that will help you visualize just how much sugar is present is you favorite foods. For instance, a soda can has some 40g of sugar and that’s equivalent to 10 sugar cubes of 4g each. [via]And here’s another video to illustrate the sugar content in food but here it uses a tablespoon of sugar as reference instead of a sugar cube. … [Read more...] about How Much Sugar is in your Favorite Foods?
You want to quickly grab something to eat and there are quite a few good fast-food restaurants in your locality to choose from. The only real problem is how do you decide where to eat?Well, here’s a very handy flowchart that covers most fast food chains and should help you make the choice. Large version available on TopCultured.com. … [Read more...] about Which Fast Food Restaurant Should You Choose?