Since the dawn of the social media era in the information age, only a few big businesses have really understood the value of it. Only a minuscule handful companies in the beginning of it all really chose to be methodical in their approach and exploration of social. Even then, a small percentage of said handful figured out how to use social to drive real results and revenue while steering clear of the hype and the buzzwords. Many companies have been influenced by poor social professionals with a slick sales pitch and have been somewhat blindly investing in agencies, teams, software and staff...all the while forgetting about the overall objective-based thinking that they've done so well with other aspects of their business before we even had social media as an option. Enter The Social Media Listening Command Center Dell has done it right again. And while they aren't the first to do this (Gatorade launched their Social Media Mission Control Center back in June), they … [Read more...] about Dell launches social media command center…
Social media listening command center
My colleague Ted Schadler and I recently completed a six month investigation into social business and collaborative transformation. As the title of the report -- The Road To Social Business Starts With A Burning Platform -- suggests, these complex workforce programs work when there is a compelling motivation to change behaviors among employees, business sponsors, and IT. Our study shows that this success breaks the age-old habits of technology deployment. It's not a linear roadmap; it's an interactive process that requires flexibility and adaptability from all three groups, as the diagram below shows. We started by looking for programs with a multi-quarter or multi-year story of success and overcoming barriers and found four companies willing to go deep on their initiatives: Kindred Healthcare mobilized information capture and sharing for their sales force with iPads and salesforce.com. Before the iPad program, "clinical liaison" salespeople worked … [Read more...] about Transform your organization into a social business
I was sitting here preparing to write what you see below and thinking “this has got to be the only award that vendors can win that they dread winning.” Why, you might ask, the paradigm of innocence? Because if you think about it, it seems to be that I’m saying “Hey, congratulations, you won!! Now, here’s what’s wrong with you.” But I need to explain myself here, so give me a second to put this into context. To win the Watchlist is actually an achievement (if I do say so myself). You had to meet a very difficult standard and be seen as a company who could sustain that standard over the next few years. Meaning, even if you did well, you didn’t win if I thought you were a one-hit wonder. That says a lot for the winners’ impact and their sustainability of that level over multiple years. That said, I also don’t give a crap who wins the competitive wars and that bears on results too. Honestly, if company A and company B (not … [Read more...] about CRM Watchlist 2013 Winners: Social is as Social Does the Mainstream, Part 1
San Francisco based data science intelligence company Sysomos has released its Optimize and Influence tools to create tailored Twitter campaigns that reach appropriate audiences, and get the most bang for their buck. Sysomos Optimize uses analytics to create "look-alike" lists, and self-optimization, which enables you to interpret, measure and improve the success of your campaigns in real-time. With the tool you can: search and create Twitter lists using targeted keywords via Boolean queries, create lists of up to five million Twitter IDs from keywords, Twitter handles, hashtags, bio descriptions, tweet content, and community segments. The tool also enables you to use "look-alike" modeling to expand target lists over time. You can discover other prospects who share attributes with known audiences and audiences that are engaging. You can also get campaign metrics and reporting. The Influence discovery tool uses word-of-mouth and peer influence to help you keep a pulse on … [Read more...] about Sysomos releases social ad targeting and influencer discovery tools
“Breaking: Two Explosions in the White House and Barack Obama is injured,” the Associated Press tweeted on April 23.It just took one tweet to rattle the foundation of the U.S. economy. Investors scrambled to sell their shares, fearing the collapse of the government as the Dow tumbled 145 points and $140 billion in only 90 seconds.The attack didn’t target the Associated Press, it targeted America, and it came from the Syrian Electronic Army (SEA) – a vigilante organization of kids no older than college students suspected to have ties to the Syrian government. Its leader, who calls himself “The Shadow,” spoke to Digital Trends about the SEA’s attack on the AP’s Twitter account, its other targets, and what it hopes to accomplish.The ‘who’ and ‘why’ of the SEAIn order to understand SEA’s motivation, it’s necessary to go further back. Two years ago, Syria was thrown into a civil war … [Read more...] about Can the Syrian Electronic army weaponize Twitter to topple Western media?
This guide has been updated since its original publication to reflect hardware and software updates. Multiple members of the Digital Trends staff contributed to this guide. Like many people living in the digital age, my digital media was scattered among various drives, computers, and discs. I wanted seamless central control over all of it, so I decided to use my Sony PlayStation 3 as a media hub, with my 40-inch Samsung HDTV as a monitor. Now I can view or listen to all my photos, videos, and music via my TV screen, no matter where they are. Here’s a guide to building a digital media command center in your living room.LEVEL 1: Connect to your home networkIn the PS3’s main menu, navigate to Settings – Network Settings – Internet Connection, press X on your SixAxis controller and make sure it’s toggled to Enabled. Then go to Internet Connection Settings (also under Network Settings), and select your network name (SSID). Enter the network password if you … [Read more...] about Playstation 3 Media Server Setup
I've ranted before against the perils of delegated social strategies. You know: Management decides it's time to get into social media, and appoints some whippersnapper to the task. The potential perils with this approach are many and severe, but even under good circumstances, this approach comes with a steep lost-opportunity cost. And that -- even if we ignore all the ways a lone-gunman social strategy can backfire on a good company -- is a very compelling reason to spend less energy thinking about your business's social strategy and more energy thinking about your company's social culture.In a delightfully insightful opinion post on Fast Company last week, Bulldog Drummond CEO Shawn Parr advanced the observation that "culture eats strategy for lunch." The point, in brief, is that no matter how much strategic thinking you do, the culture of your company will either bolster your success or unravel your elegantly wrought plans. And while Parr didn't talk about social specifically, it … [Read more...] about How Social is Your Culture?
In a battle against Southwest Airlines this year for control of two gates at Dallas Love Field airport, Virgin America launched a social media blitz using Twitter, Facebook and YouTube, plus an Internet petition to local government officials. The conflict started when the Department of Justice told American Airlines it had to give up its positions at Love Field before it could acquire US Airways. Southwest already controlled 16 of the airport's 20 gates, and Virgin wanted in.The airline pleaded its case to the DoJ, which would weigh in as it sorted out the competitive landscape. But the final decision was up to Dallas city leaders and it was tough to fight Southwest, a hometown player. So Virgin took its case to the public.Virgin's "Free Love Field" campaign asked customers on Facebook and Twitter to make supportive posts and to sign and share an online petition. Virgin emailed its top frequent flyers directly to do the same. The airline also publicized its pledge to donate $20 to a … [Read more...] about How Social Media Can Influence High-Stakes Business Decisions
Social media conversation is like a topographic map and the Pew Research Center is creating intense, visually-rich “maps” or charts to show you how. According to a new 57-page report entitled, Mapping Twitter Topic Networks: From Polarized Crowds to Community Clusters, Pew teamed up with the Social Media Research Foundation to help us understand conversations on Twitter. Get the Free Tracker App to find a Luvabella in Stock Like topographic maps of mountain ranges, social network conversation maps can also illustrate the points on the landscape that have the highest elevation. These high points, in part, represent popular and widely repeated content, reflecting the significant role these people play in social media discussions.Twitter users are only 18% of internet users and 14% of the overall adult population. Still, the structure of these Twitter conversations says something meaningful about how engaged users discuss topics, find each other, and share … [Read more...] about Your Social Media Conversation Is Like A Topographic Map