SINGAPORE--The city-state is among the world's most evolved social media markets and its people's national pastime, shopping, is clearly reflected in their online habits, according to a research conducted by Firefly Millward Brown. Released during a press briefing here Thursday, the survey findings revealed that Singaporeans' lives converge online and offline, where their families, friends, interests, work and hobbies could be found in the tangible as well as virtual world. Nichola Rastrick, managing director of the research firm, said: "For example, if they can see branded products in a shop, they expect to also find them in an online environment." This was unlike other countries in the region, where Internet users relied on social media more for communication, she said. Covering 15 countries including Singapore, China, India and the United States, the qualitative survey was developed based on the observations of 32 selected bloggers in each country, according to the Firefly. … [Read more...] about Social media most evolved in S’pore
Social media marketing india
Social Media is a buzzword in global IT. Researchers and ITcompanies are full of praise for social media and its significance but theground reality, especially on the channel front, is little different.'The Getting Closer to the Customer Report' from the 'EconomistIntelligence Unit' (EIU) found that globally only 48 percent of organizationsuse social media and networking sites for customer engagement, and only 20percent use mobile applications, whereas the majority continues to lean on thecompany website (90 percent) and email (88 percent).The survey results are not very different to the social behaviorof the average Indian channel partner community. Most enterprise partners shyaway from using social media in their business. Reasons can be many, but at theend of the day, Social media is still not a cornerstone of their business. It is UnprofessionalPartners do not accept Social media as a mode ofcommunication yet. Mathur at Filix believes that a partner can never approachhis customer … [Read more...] about Channel Partners of India Shy Away From Social Media?
Local social networking sites in the Asia Pacific retain the leading consumer mind share and profitable business models, according to new research from Gartner.For this reason, the dominant social network sites of Europe and North America have still not extended their reach into parts of Asia Pacific. Highly diverse marketThe findings are available in the Gartner report 'Market Insight: Social Networking in the Asia/Pacific Region'.Nick Ingelbrecht, research director at Gartner, noted that the Asia Pacific social media market is highly diverse and evolving rapidly in many places. Global social networking websites fare better in more westernised Asian markets such as Australia, but some of Asia's biggest markets have evolved their own social network services distinct from those of Europe and North America.The report says the growth of social networking has been driven by strong consumer interest in online games in China, Japan and South Korea. The situation is different in India where … [Read more...] about Asia Pacific social media market evolving rapidly
San Jose State University and IBM partner in a real-world project to help students translate their Facebook and Twitter prowess into powerful business strategies.It's no secret that Gen Y lives and breathes social media. And while some businesses consider it a time-sink, others are looking to capitalize on this generation's skills to further its business goals. That's where Larry Gee, a professor at San Jose State University, comes in.Last year, Gee and IBM partnered to pilot a program that helps students turn their social networking savvy into real-world, business-ready skills.The program, called " The Great Mind Challenge" (TGMC), has been wildly popular in India, with more than 100,000 students participating since 2004, according to IBM. SJSU is the first institution in the U.S. to adopt it."Students use Facebook and Twitter for personal purposes all the time," Gee says. "The goal was to help them realize that they can go into the workplace and connect the dots to apply their social … [Read more...] about Students Turn Social Media Skills into Social Business Strategy
Google has acquired Wildfire Interactive, a social media marketing company, aiming to creating new opportunities for its clients to engage with people across all social services, it said Tuesday. Tech's M&As of 2012Started four years ago, Wildfire in Redwood City, California, is focused on helping brands optimize their presence across various social networks. It offers a software platform that integrates directly with Facebook, Twitter, YouTube, and LinkedIn.The terms of the purchase were not disclosed.A number of technology companies are acquiring startups that will help them offer their customers a way to manage their presence on social networks. Oracle acquired last month Involver whose SML (Social Markup Language) enables developers to create customized marketing applications for social media sites and web campaigns. It announced in May that it was acquiring Vitrue, another social media marketing company. Salesforce.com said in June it was acquiring social media marketing firm … [Read more...] about Google acquires social media marketing firm Wildfire
It was a tweet heard around the world. Last month, a minor squabble erupted on Twitter between two fast food chains, Burger King and Wendy’s. It started as a harmless exchange about value meals. Burger King dropped a challenge to match their low price. When another user asked Wendy’s for its response, the company – which has 851,000 followers – tweeted a major ding: “Edible food.” + ALSO ON NETWORK WORLD 12 shockingly stupid social media misfires +Ouch. One ding between two major companies is enough to make your stock price plunge or lead to someone getting fired. In most larger enterprises, IT must lead the charge from a technical and operational standpoint to make sure there is a way to deal with a crisis in a consistent and predictable way. Yet, as several social media experts explained, the response should not be so scripted that it looks too mechanical. To help, here are a few strategies to put into place. Gary Nix, the … [Read more...] about How to handle a major social media crisis
A Series of Forbes Insights Profiles of Thought Leaders Changing the Business Landscape: Evan Reas, Founder and CEO, Circle… Get In Stock Alerts on Twitter for SNES Classic, Switch and More If “all politics is local” as the saying goes, certainly the same will holds true for social media. The central notion that human interaction is all about your present locality is the key insight behind the fast-growing social media platform, Circle. Co-founder and CEO Evan Reas developed Circle as a mobile app that shows you what’s happening nearby right now and adapts to your location to provide useful information anywhere you go. The company has been quietly amassing an impressive user base across more than 1,700 U.S. cities, already surpassing 12 million users with over 1 million users joining every month. The Palo Alto, California-based Circle is a privately held company funded by Andreessen Horowitz, Ashton Kutcher, Ron Conway, David Sacks and other top … [Read more...] about Is Evan Reas’ Circle The Next Big Social Media Platform?
Picture this. You are fed up with AT&T's customer service, so you change your Facebook status, tweet your displeasure or post in another social media forum to let others know just how you feel about AT&T. Seconds later, you receive a message, not from your friends, but from Verizon offering you $100, if you switch. Think that sounds like something out of the future? Think again. That is an actual campaign being conducted by a new social advertising platform called LocalResponse. "This is a relatively new phenomenon that people are raising their hand and saying, 'I'm here,'" said Nihal Mehta, CEO and co-founder of LocalResponse. "They are broadcasting their location and what they are doing." Mehta said his company analyzes that data and helps marketers respond with relevant offers. LocalResponse is able to do that by analyzing data posted on Twitter, Facebook, foursquare and other social media platforms to target customers both with banner ads and exclusive offers … [Read more...] about By Combing Social Media, LocalResponse Gets Down to Business
A new social media study from Universal McCann published in AdWeek may come as a big surprise. It says that consumers in US and Western Europe like to watch created by others while people in Asia are more into the content creation side.1. Despite the popularity of Facebook and MySpace, other countries dwarf the U.S. in joining social networks. The Philippines, Hungary, Poland and Mexico all boast participation rates over 75 percent, while just 43 percent have joined social networks in the US.2. About a quarter of Internet users in America have uploaded a video to a site like YouTube. In the Brazil, 68 percent have done so. India, China, Mexico and the Philippines all boast video-sharing participation rates topping 50 percent. The results are similar for photo-sharing, where a little under half of US consumers have uploaded photos, far behind rates in South American and Asian markets.3. A little over 60 percent of Internet users in the US read blogs, but just 26 percent had created one, … [Read more...] about Social Media Survey Highlights Differences Between US and Asia
Ernst & Young has released a 53-page report that explores how brands are using social media in India. The report surveyed 48 social media savvy organizations in India including P&G, Cleartrip, Flipkart, Microsoft and others.You can view download a printable PDF copy of the report from box.net or view it inline on Google Docs.Here are some of key findings shared in the E&Y report: Facebook is the most important platform for marketers in India for engaging customers, followed by Twitter, YouTube and blogging. More than half of the organizations surveyed regularly engage with bloggers or online influencers who have authority and strong following. Most brands in India use social media to build communities while others use it to highlight news. They prefer to post generic updates instead of brand updates. Almost half of social media-savvy organizations surveyed spend 1%–5% of their marketing budget on social media, most social media budgets are below INR 10 … [Read more...] about E&Y’s Report on Social Media Marketing in India