Shares of Snapchat owner Snap Inc. soared higher on Friday, following Thursday's successful initial public offering.After debuting at US$17.00 on the New York Stock Exchange, Snap shares rose 44 percent to $24.48 on Thursday, well above analyst expectations, placing the company's value at $28 billion.The stock continued to trend upward on Friday, trading at $27.16 by mid-day.The Snapchat app is used primarily to send photos and short videos to friends. It initially gained a reputation as a favored app for "sexting" among teenagers and young adults.The app currently has 158 million average daily users, according to an amended S-1 document filed with the Securities and Exchange Commission, and more than 2.5 billion Snaps are created daily.The company plans to use the proceeds of the IPO for general business purposes, including working capital, operating expenses and capital expenditures, according to the filing. A portion of the proceeds also may be used to buy a complimentary business, … [Read more...] about After Blowout IPO, Is Snap a Keeper?
Us government expenditures 2016
When you think of technology spending at a company, you probably assume the IT department disperses nearly all the money, with a small percentage going to departmental tech like smartphones and cloud services. But according to Laura McLellan, Gartner's vice president of marketing strategies, 50 percent of IT spending outside of the IT budget goes through marketing departments -- on top of IT's expenditures on marketing technology. In fact, by 2016, 80 percent of marketing tech investments will come outside of IT, Gartner predicts.What is marketing spending its tech dollars on? The list is long, including social media applications, marketing analytics (Web, social, and dashboards), content management, campaign management, search-engine optimization, and collaboration tools. In the next year, the top areas for digital marketing investment will be social media, mobile applications, customer relationship management (CRM), customer analytics, content management, collaboration tools, and … [Read more...] about Where Marketing Execs are Spending all Those Tech Dollars