"So here I am... dabbing on Abby, sobbing for Freddie Gray and raising a fist for Dems. It's a conflicted day." - @misssmith11That was one of my recent tweets — one that was promptly retweeted by a couple of my followers and liked by a few others, including @LaptopMag, an official account of my employer. My Facebook page is a political pastiche of news pertaining to womanism, Black Lives Matter, reproductive health and gentrification, with a healthy dose of cute animals, cosplay, technology and science to even things out. My social media accounts fly in the face of the advice that most HR experts give to anyone seeking to be hirable. However, I'm extremely lucky to work in an industry, and have a job, that allows me to be myself in all my unabashed opinionatedness. But not everyone has that luxury. So how far can — and should — you go in expressing your G.R.A.P.E.S. on social media? MORE: Why I Stopped Using Facebook, and You Should Too G.R.A.P.E.S. of WrathIn … [Read more...] about Can Posting Political Stuff on Social Media Get You Fired?
Which social media should i use
The government must think carefully about any plans to "disrupt" social networks, says silicon.com's Steve Ranger. Following claims that criminals used social media to plan their activities during the riots across England this week, the government has decided it is time to do something. Quite what that something is, however, remains to be seen. In his statement to the House of Commons, which has been recalled to discuss the riots, Prime Minister David Cameron said: "Free flow of information can be used for good. But it can also be used for ill. So we are working with the police, the intelligence services and industry to look at whether it would be right to stop people communicating via these websites and services when we know they are plotting violence, disorder and criminality." It's an understandable stance. Police have warned that social media is being used by criminals to plan their activity, so the government wants to be seen to act. A chunk of this is pure politics, too … [Read more...] about Why a post-riot social media crackdown is doomed to fail
For a long time, PGAV Destinations just didn't need to get into social media. The firm, which designs attractions for zoos, museums, aquariums, and cultural sites, has been in business since 1967, and to this point, never felt the push to jump online."It's not really a super large industry, so it's easy to identify your clients and your market, and find them and talk to them about your services," said PGAV's Director of Business Development and Research Ben Cober. But now, thanks to the growing market and opportunities only the internet can offer, the firm is ready to make its foray into social media. In the ramp up, Cober helped the company put together a social media policy to guide the company and its employees in social spaces on the web. To assist other companies, we've put together several points to remember when building a social media policy that, as Gartner analyst Jennifer Polk put it, creates "expectations with a healthy dose of what can be monitored, managed, and enforced … [Read more...] about How to craft a social media policy
Five Steps To Making Sales Through Social Media Get the Free Tracker App to find a Luvabella in Stock An integral part of the sales process is getting to know your prospects and establishing relationships—and it turns out that social media can help you accomplish this quickly and easily.“Social media allows salespeople to see what prospects are saying about their brand and competitors,” says Janet Fouts, a social media coach and chief executive of Tatu Digital Media, an online marketing agency. “You can really get to know his or her needs through social listening. It’s a great way to research a market and initiate conversation leading to a sale.”Jennifer Fong, a direct sales social media expert, agrees. “Not only can it help you generate new leads, but it allows you to build deeper relationships with existing clients that drives them to purchase again and again,” she adds.Colleen Francis, a sales expert and president … [Read more...] about How To Use Social Media To Make Sales
As new social media platforms emerge, the way consumers engage with brands continues to change and evolve. Keeping up with the latest social media trends can seem like a daunting task for many businesses. Working smarter – instead of harder – is one of the best ways companies can maximize their social media efforts. In today’s world, that often means using pictures instead of text. Get the Free Tracker App to find a Luvabella in Stock To learn more about how companies can improve their social media campaigns, I interviewed Apu Gupta, the co-founder of Curalate. Curalate studies and decodes images that consumers are sharing over social media. They’ve helped over 400 brands, including 50% of the top-US retailers, create more meaningful connections with their customers. Images on Social MediaGupta says there is a fundamental shift in consumer behavior on social media. While in the past consumers primarily used text-driven sites, like Twitter and Facebook, … [Read more...] about Skyrocket Your Consumer Engagement With The Right Social Media Images
This article is part of week-long series of social media stories, which you can read by clicking here .Social media and our interactions with it have changed the way we relate to each other, how we conduct business and even the way we talk. The words “friend,” “tweet” and “check in” have taken on entirely new meanings in the past few years.But for all the value these communications tools offer, you should think twice about relying too heavily on social media as a replacement for doing things the old-fashioned way via one-on-one face time.While social media can be used to bolster your existing marketing and customer relations program, there are five big things it can’t do. Read body languageWhile the field of nonverbal communication has only been a recognized form of study for the past 20 or so years, its findings are powerful. Researchers at Duke University studied investor earnings calls and found that nonverbal cues that detected anxiety in … [Read more...] about Reality Check: 5 Things Social Media Can’t Do
Social media may be great for your personal life, but its benefits may not be as great for your work life. According to new research reported on Philly.com, a quick review of a job candidate's Facebook page can predict future job success. To prove this, a research team led by Donald Kluemper, a management professor at Northern Illinois University, reviewed the Facebook pages of job candidates in an attempt to establish character traits of users. The research, which was published in the Journal of Applied Social Psychology, found that the information gained from Facebook pages were better predictors of later success than traditional IQ tests given to candidates. "I think one of the differences is that you change the frame of reference," Kluemper said. "You're asking the rater, 'Is this person a hard worker?' On a personality test, the employee would be asked, 'How hard a worker are you?' One of the criticisms of self-reporting personality testing is that it can be faked. On a … [Read more...] about 3 Social Media Mistakes Job Hunters Should Avoid
You know you're supposed to be using social media to promote your company, but for many business owners it's not clear how to put social media to work. We asked six social media experts for advice on how you should be using social media right now. Client communication at one time relied solely on a phone call or a letter, but social media has unlocked new doors.Deborah Sweeney, CEO of MyCorporation.com, said the top advantages of using social media as a platform to communicate with customers are the opportunity to give a voice to an otherwise faceless brand or company and, with the advent of mobile options, the chance to respond instantly."You can address concerns or issues no matter where you are as soon as you can, and in a personable voice that’s relatable to the audience, which in turn is reassured that someone is listening to them and making their needs met," Sweeney said.When it comes to communicating on social … [Read more...] about 6 Ways Your Company Should Be Using Social Media
UPDATED JUNE 9, 2012 10:45 A.M. ET CLARIFICATION – Jaunique Sealey, the subject of this story, says she worked on the Lady Gaga "Born This Way" social media campaign while working at Atom Digital, the agency responsible for the project. Atom Digital is the digital marketing arm of Atom Factory, which counts Lady Gaga among its clients. Atom Factory was founded by its CEO Troy Carter. Carter posted the following comment on Mashable, where this story also appears and reiterated the sentiment to BusinessNewsDaily in a phone interview. "Jaunique Sealey was an employee of Atom Digital for less than a year, but had nothing to do with leading Lady Gaga’s social media strategy. Bobby Campbell, Matt Michelsen, and many others went through long days and sleepless nights crafting a great campaign that led to great results. Even the bench players get a ring when the team wins a championship, but you can’t claim you made the game winning shot when you didn't." Sealey no … [Read more...] about Learning From Lady Gaga’s Social Media Success
If you’re like a lot of people, you know what social media is, but you’re not sure how it can help you grow your business. While Facebook might be great for getting in touch with old friends, it’s power as a marketing tool is lost on many.Social media outlets could be the least expensive and most effective marketing tools at your disposal . Whether it’s Facebook, You Tube or Twitter, you can start putting them to work right away with very little investment.“Social media can have a noticeable impact, especially on smaller businesses,” explained Jacob Morgan, Principal at Chess Media Group in San Francisco.Morgan told BusinessNewsDaily that social media allows businesses to continue to build relationships with their customers long after a sale is finished. It’s a way to keep customers interested in your business and coming back again and again.“Social media allows businesses to focus on interaction with customers, not just the … [Read more...] about Should I Use Social Media to Promote My Business?