It's easy to get advertising and marketing confused – especially as a small business owner juggling all areas of their business. Knowing the difference between the two is imperative in setting the right strategies to help grow your business.Promotion of your business all falls under the marketing umbrella. At its core, advertising is a subset of marketing. The other components of marketing including public relations, market research, newsletters, social media, community and more.You're on Facebook checking out your friend's wedding photos only to notice a little something in your Facebook Newsfeed with a "Sponsored" tag. That's advertising. You're driving down the highway on the way to a concert and in big bold letters see a Billboard announcing an upcoming concert. That's advertising.But marketing includes all the impressions people get about your business based on external forces. Advertising certainly plays a role in that impression, but it's far from the only impression."You … [Read more...] about Advertising vs. Marketing: What’s the Difference and Which Do I Use?
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By Sarah L. Roberts-Witt, PC Magazine If you ask any member of Sunnyvale, California–based online golf retailer chipshot.com about the company's driving philosophy, you'll get an answer that's actually quite simple. To paraphrase liberally, "It's the customer, stupid!" Though this Internet upstart has been around in one form or another for nearly five years, the past couple have been spent in overdrive. The company has been working overtime to bulk up its Web site, to offer more products, and—this is a big one—to expand a core team of golf experts who double as customer service representatives. This crew of swingers steer potential chipshot.com customers toward the clubs that are best for them—or even suggest custom-built sets. They also answer questions about which balls are best and go farthest, and they may even weigh in with opinions on the lightest-weight golf shirt or the most comfortable gloves. The idea is to provide customers with an experience that's … [Read more...] about CRM: How four e-businesses use CRM to keep clients happy
To read this in the proper Watchlist mood, listen to what my fellow Playaz compadre and CRM thought leader Brent Leary tweeted to me yesterday while calling me Paul "Purple Haze" Greenberg. You'll get it when you hear this. Okay, I know its been tough (for me. I'm sure you've had a lot better things to do, but I happen to have no life), but its now that time. The oft mentioned, always maligned, CRM Watchlist 2011 is ready. No drum roll yet, though. First - Since this post concerns the Big 4 of the enterprise software world, each company gets what will be by far the most comprehensive treatment. Each company mentioned in subsequent posts will get a considerably shorter entry. Second - Some stats. The Stats There were initially 130 companies that I looked at - those I'd been tracking for roughly a year. I narrowed that list to 60 plus. Then I opened up a 10 day window for vendor self-nomination. There were 88 new vendors who asked to be considered (or were suggested by … [Read more...] about Finally! The CRM 2011 Watchlist Part I
It's easy to get used to how we use technology and think we've done things that way for a long time. But one of my most visible technology opinions this year - my dependence on OneDrive placeholders - must be a recent development, since they only arrived in July 2013 as part of the Windows 8.1 preview. And sure, 18 months is certainly long enough for something to become indispensable, but what about 12 months? Am I still relying on technology I've known and loved for years or have new things in 2014 really made an impact for me? I thought this would be the year I switched from Xbox 360 to Xbox One: I was looking forward to the better Kinect and family sharing finally letting me use SmartGlass on my phone without paying for a second Gold account. But a lot of what I use Xbox for is TV, and where I get my TV is Sky - and Sky is still saying it won't port the Sky Go app from Xbox 360 onto Xbox One because the platform isn't big enough. I'm hoping the Christmas sales might … [Read more...] about From Surface to OneDrive and Windows Phone: My year in tech, and what I want next
Oracle OpenWorld, one of my most difficult to figure out - my bad, not theirs. I struggle, I come up with one ironclad conclusion and it turns out the iron part is really sponge - and I change my mind. A couple of years ago, I was convinced that, based on what I saw at Oracle OpenWorld, it was a "machines and database company". Now, while I'm not moving 100 percent away from that, I'm shifting some of the emphasis. More later on that. What makes me constantly have to re-evaluate this company is the range of offerings it has for business. Does it have a range as wide as, say, Microsoft? No. But it doesn't need to - it isn't trying to support a person's "life matrix." (my term), which encompasses work and play. But what it does encompass, it fully embraces. I'd say that Oracle has the most comprehensive offering in the world when it comes to the enterprise value chain. It's deeper and broader than its one possible competitor - SAP - because of the hardware side. They are mano a … [Read more...] about Oracle OpenWorld 2015: An enigma wrapped in a riddle wrapped in a…Wait! I get it!
Instead of fearing that artificial intelligence (A.I.) will replace us, we should be excited about how A.I. will help us. In a perfect future, our A.I. virtual assistant will know what we're doing, where we're going and — most importantly — what we're saying. They'll know lots of other things, too. And when they sense we need help, they'll whisper suggestions, ideas or facts into our ears, essentially giving us real-time knowledge as we go about our day. As you're walking from a parking garage to your meeting, your virtual assistant should give you turn-by-turn walking directions without you having to ask. As you shake hands before the meeting, your virtual assistant should remind you (without anyone else hearing), that you met the person four years ago at a conference. During the meeting, it should listen for potential questions and supply the answer. When it hears, "Let's meet up on this in October," it should remind you that you'll be away on business in October -- so … [Read more...] about Virtual assistants from Google and Facebook show A.I. progress
December 22, 2017 - Written By Daniel Golightly Researchers are now beginning to move beyond using photographs to teach Artificial Intelligence (A.I.) about the world around them, opening an array of new possible uses for the technology and possibly signaling a step forward toward truly aware A.I. There are, as always, challenges to be met and overcome. A.I.-driven systems that are camera enabled are not necessarily going to suddenly become much better overnight. Up until this point, machine learning systems that have been tested and programmed using machine vision – an A.I. linked to a camera – has been centered around the analysis of and the tying of results to image or text databases. That has, of course, proven useful and it could be argued that without that groundwork, analyzing a video would be next to impossible. However, being able to recognize video content or streaming content as it is in motion could represent a huge step forward for A.I. More specifically, the … [Read more...] about Tech Talk: Work Begins On A.I.’s Contextual Awareness
A rash of suicides incited by bullies on a website. A diabolical pedophile pretending to be Justin Bieber, convincing children to send him explicit photos. Snapchat Leaked. The Internet is full of nightmares for parents and educators worried about safety. And it probably always will be. But does that make it appropriate for a school district to hire professional social media snoops to digitally tail their students’ moves online? A school district in suburban Los Angeles thinks the answer is yes. CNN reports that the Glendale, California, school district paid Geo Listening $40,500 to monitor its 14,000 students online. Geo Listening looks over the social media profiles of students who are 13 and over, and compiles daily reports on potential trouble.“This is the government essentially hiring a contractor to stalk the social media of the kids.” The school decided to spend the money on Geo Listening after it contracted the firm to do a more limited … [Read more...] about Crossing a line? California school district hires company to watch students’ social media
EMC just expanded its unique and powerful partner model to include Lenovo. I think the result represents a fifth age of computing that will be led by EMC.Currently, we are living in what Steve Jobs and others have called the post-PC world. With Hewlett-Packard pressured to divest its PC business, IBM exiting it over a decade ago and Apple driving an iPad stake into it, there is a lot of support for this concept. One of the leading companies driving the counter-trend is Lenovo, which merged from the components of the most powerful Chinese technology company and the division of IBM that created the PC. The result of the merger is the fastest growing PC company in the world, thanks to its ThinkPad brand, and the only pure-play PC company that is dominant in China and has both solid consumer and business offerings.EMC, on the other hand, has been driving unique and powerful partnerships in what I'm arguing is the fifth age of computing—one built around the model of a virtual company … [Read more...] about EMC Partners With Lenovo to Create ‘Virtual Company’
The divergent paths of Facebook, Google and Twitter have never been clearer than they were this week. We learned that half of the world’s estimated online population now uses Facebook at least once a month, that Twitter’s growth is at an impasse and that Google is all but throwing in the towel with Google+.Google kicked off the week by uncoupling itself from Google+ after trying to shoehorn its social platform into every Google product imaginable. Twitter faced the music the following afternoon when co-founder and interim CEO Jack Dorsey conceded during an earnings call with investors to numerous failures. The most glaring problem of all is that Twitter is failing to reach the mass market because it’s too difficult to use and, despite a high brand awareness globally, most people still don’t know how or why they should use the micro-blogging platform.Google and Twitter present an interesting dichotomy in the social media world, because one of Google’s … [Read more...] about Why Google should buy Twitter … NOW